FASHION MARKETING
School District
  • Raffles Beijing

  • Raffles Guangzhou

  • Raffles Shanghai

Course OverviewPDF Download
Do large fashion brands excite you and make you want to spend your life savings on their latest handbag? Are you constantly reblogging, tweeting, instagramming the latest fashion trendsetters? This is the power of marketing and we want to help you master it. Fashion marketing is a rapidly growing sector and Raffles gives you the unique opportunity to study a degree at the intersection of fashion and business.

Duration: 3 Years (Full Time) Awarded by British Public University

WHAT YOU’LL LEARN IN THIS FASHION MARKETING COURSE?

In order to stay ahead of the fast-paced industry of fashion, a marketer needs to be able to incorporate a wide range of practical business and creative skills in fashion – including branding, management, buying, styling and digital marketing.

At Raffles, we will equip you with these skills, so at the end of the course, you’ll be able to bring collections from the designer’s studio, to the wholesale showroom, to retail outlets. You’ll create brand and advertising strategies, and put them in place.

We’ll encourage your creativity. We want you to set the new fashion marketing agenda, and we’ll train you to become the creative leaders of tomorrow’s fashion industry.

CAREER OPPORTUNITIES
  • Event Manager
  • Brand Manager
  • Marketing Manager
  • Fashion Editor
  • Image Consultant/Coordinator
  • Costume Coordinator
  • Fashion Stylist
  • Market Researcher
  • Visual Merchandiser
  • Fashion Buyer
  • Fashion Forecaster
  • Product Development Manager
  • Sales Manager
  • Merchandiser
  • Public Relations Officer
COURSE MODULES
  • YEAR ONE

    Colour Theory and Design Principles for Fashion Marketing Foundation Fibers and Textiles History of Costume 1 Computer Graphic Skills FMM History of Costume 2 Academic Research and Communication Skills Technical Drawings (Garment Typology) Digital Photography Fashion Marketing and Merchandising Market Research 20th Century Styles and Trends Introduction to Brand Management Integrated Fashion Communication 1 Buying Principles Product Development
  • Second year

    Fashion Coordination and Promotion Consumer Behaviour Human Resource Management Financial Management Visual Merchandising Global Supply Chain Management (Fashion Buying) Sensorial Marketing Fashion Marketing Project 1 Fashion Journalism Fashion Marketing Project 2 Industrial Attachment
  • Third year

    Negotiated Study in Fashion Fashion Marketing Project Entrepreneurship & Enterprise Fashion Direction